Office of First Year Experience - University of Central Florida
• Facilitated small groups of up to 30 students, answered questions for both guests and future students
• Conducted presentations to groups as large as 400; assisted with over 22,000 attendees’ total
• Assisted with class registration issues, and answered registration questions for both guests and students
Mary Rosenfeld -
About
An accomplished marketing student at the University of Central Florida with over 3 years of sales and customer service experience. Proven ability to perform well in high stress situations, skills in leadership, teamwork, critical thinking, problem solving, organizing, and time management. Proficiency in Photoshop, Microsoft Office (Word, Excel, and PowerPoint), and various social media outlets.
Mission
My mission is to constantly strive to be the best version of myself in my job, my schooling, and in my personal and professional relationships--to never stop learning, improving, and bringing 100% effort and enthusiasm to every challenge I face.
Quote
“The way to get started is to quit talking and begin doing.”
-Walt Disney
AMBITIOUS
DILIGENT
PASSIONATE
ORGANIZED
RESOURCEFUL
Why Sales?
My interest in sales began when I worked as a Vacation Planner at Universal Orlando Resort. Working in vacation planning takes an enthusiastic and hardworking individual as it is your job to address guests, resolve problems, and help them achieve their best Universal experience. As a Vacation Planner, it is our job to figure out the wants and needs of guests and then present them with the options that will fulfill as many of them, if not all, as possible.
I always loved being the one to help guests plan their vacations. The process of planning vacations, or even short visits, can be stressful for guests as they are trying to ensure they get the option that best fits them, their situation, and their wants and needs. Being able to relieve that stress and walk them through the different aspects of their stay from hotels, theme park tickets, and dining options is always something I enjoyed. In the process of helping guests plan their vacations, I would often build relationships, explain different vacation options, and discuss and negotiate prices. While I loved my job, what I loved was the sales process.
This job helped me realize my passion for sales. It helped me to realize that this is something I want to pursue as a career. And it is ultimately what made me interested in the Professional Selling Program.
Sales Role Play
The Professional Selling Program
The Professional Selling Program is a prestigious and highly selective program offered by the Marketing Department of the UCF College of Business Administration. The program accepts no more than 35 students per year, and is designed to develop in them the skills and abilities necessary to become future sales leaders.
This comprehensive program uses its extensive resources and hands-on learning methods to prepare students for sales in thriving industries such as technology, consumer goods, advertising, pharmaceuticals, and more.
The Professional Selling program is preparing its participants for today's fierce job market through rigorous training and mentorship. I am honored to have been selected for this exceptional program.
Testimonials
During the month and a half that Mary Rosenfeld has been with us at BSL so far, she has made herself a fast and integral part of our marketing team. It has been a pleasure to watch her leadership capabilities and passion for marketing grow while demonstrating her marketing knowledge and building upon her presentation skills.
Mary hit the ground running and has already participated and assisted in our annual sales and marketing conference. Not only did she aid in the planning and implementation, but in presenting a section on social media to our audience of 55 attendees. Her attention to detail and passion for social media marketing was impressive and she has since held a virtual social media training for those who were unable to attend the conference.
Mary has demonstrated her ability to anticipate needs, critical thinking capabilities and organizational skills during such a short time with us. Mary’s maturity, reliability and excellent communication skills were evident during her impressive presentations. She has become known as a hard-worker, quick thinker and someone the entire team can rely on.
Katharine Anderson - Director of Digital Marketing & Communications, Bridge Senior Living
Mary Rosenfeld is exceptional to work with. It has been a joy watching her take on each project with passion and commitment. She is a fast learner who isn’t afraid to ask clarifying questions to understand expectations. She uses her marketing expertise mixed with her analytical skills to really understand how digital marketing operates.
Working as a digital marketing intern, Mary used her skill set to create a social media training program for 43 sales team members and also presented at our annual sales and marketing conference. Mary works well in an individual environment and she is also excellent at teamwork. She is mature and professional and anyone would be fortunate to have Mary work for them.
Kelly Ornberg - Senior Vice President of Sales and Marketing, Bridge Senior Living
From the time Mary joined Omega Phi Alpha, her enthusiasm and drive have been her defining qualities. She is never short on ideas to better both her position and the chapter overall and has shown a deep passion for service and her friends.
As Historian, Mary has improved our social presence with fantastic new strategies and creative outlooks. She has shown exemplary communication skills through her connections with the chapter, the national team, and prospective members. Beyond that, Mary reads as a genuine person with the best intentions, making her a warm light in our chapter. She is known throughout the chapter as dependable, well-spoken, and trustworthy. To have Mary on our executive board is a privilege.
Lindsey Valenti - President, Alpha Xi Chapter; Omega Phi Alpha National Service Sorority
From the very first day of her internship, Mary showed great initiative to learn and accomplish her tasks in a timely manner.
While working remotely was a challenge to all of us, Mary doubled up her efforts to produce exceptional work and to take part in all meetings and provide her helpful input. I had the pleasure to see Mary grow as a content writer, and I loved to see how eager she was to learn new skills daily.
Before her internship ended, Mary’s team player spirit came to play when she took the time to record tutorial videos for future interns. And to this day, we still all appreciate and remember her hard work. Mary definitely set the standard so high for future interns because of her dedication and motivation to help our company accomplish its goals and grow.
Angela Dib - Marketing Manager, Successible Life Fashion and Beauty Blog
Coursework
MAR 3391 - Professional Selling
Core Concepts:
The full sales process, including proper use of sales techniques, practices and terminology.
Demonstrate professional written and oral communication related to sales and personal branding, including a portfolio and role plays.
Demonstrate critical thinking skills by analyzing customer problems, applying proper logic, and formulating recommendations based on their analyses.
Assignments:
A speed test designed to test the ability of the student to relay important information about themselves and why they would fit into a position or company in a short amount of time.
Sales role plays designed to test the students ability to apply conceptual knowledge of the sales process based on real-life scenarios.
A series of three real-world role play scenarios that test the application of conceptual knowledge of the sales process.
MAR 3203 - Supply Chain and Operations Management
Core Concepts:
Understand the tradeoffs among different types of supply chain and operation systems in terms of key characteristics, management tasks, organization control, and impact on the strategy and direction of the firm.
Develop a basic competence with the tools and techniques used by supply chain and operations professionals in setting and executing firm policies.
Develop an understanding of the managerial implications of alternative supply chain and operations policies and techniques.
Assignments:
Simulations designed to recreate real-world supply chain situations where students are able to see the effects of decisions and apply their conceptual knowledge.
Video case study assignments in which students are able to see how class concepts are applied in real businesses.
MAR 3721 - Digital Media Marketing
Core Concepts:
Website design to help improve conversion rates and search engine optimization.
Best practices for digital media ad campaigns (search engine marketing, display ads, email marketing, and social media marketing).
Assignments:
Simulations which allow students to create their own advertisements, evaluate their effectiveness, and make changes to improve them based on analytics.
Develop a landing page for an assigned fictional company, apply conceptual knowledge, and view the effectiveness of your decision through simulated analytics.
Collaborate with an Orlando marketing agency (South Street and Co.) to develop a social media campaign for their Around Winterpark account.
MAR 3503 - Consumer Behavior
Core Concepts:
Understand the thought processes of consumers and the psychology of consumption.
Understand the importance of and how to improve the consumer experience.
Develop a set of skills important to successful performance in managerial positions such as application of class material, group work, written skills, and presentation skills.
Assignments:
Consumer Behavior Audit project in which a group will analyze a brands advertising strategy, positioning, and marketing.
Consumer Behavior Audit presentation in which a group will present the marketing, advertising and positioning efforts of the brand and any recommendation they have which could help the brand to better reach their target audience.
In-class case study discussions in which groups are randomly assigned and students discuss the strategies of an assigned brand and their effectiveness to be presented to the class.
Writing and Powerpoint Samples
Relevant Books
Philanthropy
Community service and philanthropy have always been passions of mine. It is for this reason that in Fall of 2019 I joined the Alpha Xi chapter of Omega Phi Alpha National Service Sorority. Omega Phi Alpha is a service based organization that focuses both on individual community service and philanthropy, as well as group service. Our group service benefits the university community, the community at large, the members of the sorority, the nations of the world, and one more cause which changes bi-annually.
Some of my favorite community service events we have done are Feeding Children Everywhere, and raising money to benefit the LoveLand Therapy Fund. Feeding Children Everywhere is a non-profit organization committed to providing healthy meals to those in need. They utilize volunteers to package meals and have them sent world-wide to those facing food insecurity. The LoveLand Therapy Fund is an organization that provides free therapy sessions to black women and girls in need.
Leadership Experience
Community service and philanthropy have always been passions of mine. It is for this reason that in Fall of 2019 I joined the Alpha Xi chapter of Omega Phi Alpha National Service Sorority. Omega Phi Alpha is a service based organization that focuses both on individual community service and philanthropy, as well as group service. Our group service benefits the university community, the community at large, the members of the sorority, the nations of the world, and one more cause which changes bi-annually.
Some of my favorite community service events we have done are Feeding Children Everywhere, and raising money to benefit the LoveLand Therapy Fund. Feeding Children Everywhere is a non-profit organization committed to providing healthy meals to those in need. They utilize volunteers to package meals and have them sent world-wide to those facing food insecurity. The LoveLand Therapy Fund is an organization that provides free therapy sessions to black women and girls in need.
Orientation Leader
Chapter Historian
Alpha Xi Chapter Executive Board - Omega Phi Alpha
• Oversaw the organizations social media presence across all platforms, as well as the chapters website
• Responsible for the creation of all organizational marketing and advertising collateral
• Increased the overall user engagement of the organizations Instagram account 50.5% in the first two months
Public Relations Chair
Alpha Xi Chapter - Omega Phi Alpha
• Responsible for the organization’s marketing strategy, outreach, and communication with potential new members
• Assisted with in-person on-campus outreach through tabling and networking events